One fantastic way to grow your food blog is to submit to photo-gallery sites like Yummly.com..
There are other ways to grow, to be sure, like submitting to Foodgawker and Foodyub, but submitting to Yummly is a great place to start. They showcase your recipe photo with a link back to your site, so if visitors to their gallery like your photo, click, and hooray, back to your site a visitor lands! And they have a strong marketing push to share recipes that people want to cook immediately – as in people who are standing in the grocery store, trying to decide what to cook so they log into Yummly. Here is my my publisher page.
In fact, recently I noticed a significant percentage of my blog traffic is coming from Yummly. So, if you want additional traffic to your blog, be sure to submit your best photo of your recipe: You know what Gordon Ramsey always says, “people eat with their eyes.”
And there are additional benefits to submitting to Yummly.
Not only do bigger sites scan for possible features, such as Huffington Post and Popsugar, Yummly themselves sometimes pick submitted recipes to feature on their own social media and in their newsletter. In fact, once you have your publisher page set up, submit this form to Yummly to be considered for a feature. I had one once and it led to a huge spike in my blog traffic for this post.
So, now we have established that submitting is a big potential win-win for a food blogger seeking traffic, so let’s talk about setting up your account.
Yummly is a bit different from some of the food galleries in that you can’t just create an account and start submitting. You have to create an account, yes – visit here to learn how – but that just gives you a Yummly account like an ordinary visitor come to gawk at all the wonderful food and gather recipes that others have shared.
To actually begin adding your own recipes to Yummly, you must either install their YUM browser button, instructions here. Or use your own sharing plugin on your website. (I have the ADDtoANY plugin on my WordPress website which I use to provide clickable social media buttons. As you can guess, these buttons allow visitors to share my post to their own social media accounts, including Yummly. And I use it too, to share to my own social media accounts, including Yummly. Like this: when I post my blog, I navigation to those buttons on the post (either above or below the post) and click on the YUM button to add my recipe to Yummly.)
Now once you have added your recipe, it will take time for it to be “yummed!” which also means linked to your blog. When it has been “yummed”, you will see the recipe image on your publisher page and if you click on the orange circle, a pop up box will show a green check next to “Yummed!”
I haven’t kept track lately, but I think it takes a few days to a week for a recipe to be Yummed.
That however might have something to do with the fact that I only recently installed a recipe app on my blog (Yes, I know, I see your eye-roll). Until then I was manually coding my recipes onto my blog (hey, I thought it looked nicer, haha), yet my lack of recipe app code meant Yummly staffers also had to code my recipes by hand on their end – which I thought was amazingly nice of them since no one is paying them for this work!
I hope my article is helpful, but beware that their procedures are always changing, and you used to have to apply for publisher status and wait for an email. I think now all you have to do is add the Yum button.
But to clarify anything, you can always contact the Yummly support folks using their contact form here. I have always had a response from them – sometimes it takes some time though.
Once you can start submitting your recipes to Yummly, be sure to link your publisher page on your blog and share it from time to time to your followers on social media – that will raise engagement for your recipes too! Here is mine again..
Hopefully this addition to your blog routine will help your incoming traffic grow. Watch my Food Blogger Support page for more posts on food gallery sites and other ways to grow your blog in the near future!