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    Home » Desserts » Cakes & Cupcakes » Homemade Hostess Cupcakes

    Homemade Hostess Cupcakes

    Feb 7, 2022 · Updated: May 8, 2022 by Dee Dine · Affliate links disclosure.

    Jump to Recipe Jump to Video

    Homemade Hostess Cupcakes, with rich devil's food cake, a creamy center and a healthy ganache chocolate top. This recipe is so much healthier than other copycat recipes as well as the processed treat with no oil, no eggs and oat flour. Vegan and gluten-free.

    Hostess Cupcake Recipe

    Homemade Hostess Cupcakes

    These homemade hostess cupcakes are easy to make and so much healthier than the original processed commercial treat, and other copy cat recipes. That's because they use pumpkin puree instead of eggs and oil as well as other healthy ingredients.

    Yet these cupcakes use ordinary ingredients, and are incredibly easy to toss together in one bowl.

    Table of Contents For this Post
    • Homemade Hostess Cupcakes
    • Why These Hostess Cupcakes Are Healthier
    • How Does This Hostess Cupcake Recipe Taste?
    • Ingredients in These Hostess Cupcakes
    • Ingredients That Can Be Substituted
    • How to Make These Hostess Cupcakes
    • Tips to Make These Hostess Cupcakes
    • How to Store Hostess Cupcakes
    • Faqs of Hostess Cupcakes
    • Are Hostess Cupcakes Still Available?
    • Can You Fill Cupcakes Before Baking?
    • What is the Difference Between Chocolate Cake and Devil's Food Cake?
    • What is the filling in a Hostess Cupcake made of?
    • Other Copycat Recipes To Try
    • Homemade Hostess Cupcakes

    Hostess Cupcake Recipe

     

    Why These Hostess Cupcakes Are Healthier

    Many ingredients in this recipe fall into the healthy category, but I'll point out the top two:

    Pumpkin puree: I use canned pumpkin puree instead of eggs and oil to help give this dark devil's food cake structure. Pumpkin is rich in beta-carotene, evident in other red and orange foods as well, and the body uses it to create vitamin A which supports vision, eye healthy, skin and cells. Pumpkins also have a ton of vitamin C, vitamin E, iron, and folate - all of which are anti-viral and help you beat illnesses. [source]

    Coconut milk: I make this velvety chocolate ganache topping with coconut milk from a can instead of heavy cream. Coconut milk is high in super healthy fats. The human body uses these efficiently for energy, and doesn't store them as fat. This milk also boosts the immunity, and has a ton of fiber, vitamins, and minerals. [source]

    Any dairy-free milk works also however, just try to use one with higher fats such as almond milk or cashew milk. Oat milk would not work, the ganache would be too thin.

    Hostess Cupcake Recipe

    How Does This Hostess Cupcake Recipe Taste?

    Okay so without eggs and oil, how does this recipe taste? Like the dreamiest chocolate cupcakes you've ever tasted. Just as rich and fudgy as the commercial product.

    One way to help provide the chocolate a dense rich flavor is to use a quality cocoa. I use a dutch process brand by Valhrona, the same brand used by top cupcake brands such as Georgetown Cupcakes and Magnolia Bakery cupcakes.

    PRO-tip: Note that this recipe can take either a dutch-processed cocoa or regular unsweetened cocoa, because it has both baking soda and baking powder as leaveners so not worry, use either.

    Before we continue, I'd like to invite you to sign up for my free chocolate course. Five lessons hit your inbox with detail on how to create your own simple healthy chocolate desserts.

     

    Okay, so back to this recipe...

    Ingredients in These Hostess Cupcakes

    Flour: I use oat flour for the extra fiber, protein and vitamins. You can buy oat flour by the bag, or simply grind down rolled oats in your blender.

    Oat flour is naturally gluten-free but some brands process it in a plant that  plant that processes gluten products so to be sure your oat flour is gluten-free choose a brand that certifies that the plant is also gluten-free such as this one.

    But this recipe totally works with either all-purpose flour or a GF baking flour. Oat flour would also work, but use more, 1 ¾ cups.

    Unsweetened Cocoa: The chocolate flavor depends heavily on the cocoa you choose. Choose the best quality you have access to, I highly recommend using dutch process for the extra rich flavor, but unsweetened cocoa powder works fine too. Remember, even though you'll read that in most recipes dutch process and regular cocoa can't be interchanged, they can be in this recipe.

    Sugar: Organic cane sugar tastes much better than refined white sugar because it is much less processed, and is without exposure to pesticides. Being less processed, the sugar retains more nutrients, including essential amino acids, minerals and vitamins. Try to use organic cane sugar that has the fair trade seal which means workers who process and package the product are treated and paid fairly.

    Pumpkin Puree: This ingredient basically replace eggs and oil, although you can use other vegetable purees if you have them on hand such as sweet potato or butternut squash or even unsweetened apple sauce.

    Do not mistake pumpkin puree for pumpkin PIE puree - the latter has added ingredients such as sugar. I usually use pumpkin puree that has only pumpkin in the ingredients such as Whole Food's 365 brand or Farmer's Market brand.

    wet ingredients for hostess cupcakes

    Leaveners: baking powder and baking soda

    Milk & Lemon Juice: My favorite way to provide lift to cakes

    Other Essentials: salt and quality vanilla extract

    The chocolate ganache on top is simply chocolate chips and coconut milk, or any dairy-free milk.

    And the inside cream and the frosting used for the squiggle is merely butter, powdered sugar, more milk and vanilla.

    Ingredients That Can Be Substituted

    Instead of oat flour, you can use all purpose flour, just use less of it, 1 ½ cup instead of 2 cups of flour.

    Instead of butter in the frosting, I have used Spectrum organic shortening - it's white so helps keep the inside cream white color as in traditional hostess cupcakes.

    Instead of coconut milk in the glaze, I have used almond milk.

    With both substitutions, use the same amounts.

    Hostess Cupcake Recipe

    How to Make These Hostess Cupcakes

    Make the Cupcakes: This is a one-bowl cake recipe, yippee!

    1. Add the lemon juice to the milk five minutes before to allow it to curdle. It reacts with the baking soda to create lift.

    2. Toss all the wet ingredients in a bowl, including sugar, and stir.

    3. Then add in the dry ingredients. I usually add the dry ingredients through a strainer to break up cocoa clumps but if you don't have any, just measure and add to the bowl.

    4. Mix up the batter with and hand mixer or stand mixer.

    5. Once the batter is ready, add 1 ½ scoop of batter (3-4 tbsp) to each cupcake well lined with paper.

    flattening hostess cupcakes

    Bake and allow to cool completely so the piped cream doesn't melt.

    PRO-tip: If they dome high above the paper, just press them flat as soon as they come out of the oven. If they don't reach above the paper, don't worry, I explain either way how to glaze the top.

    Make the Inside Cream: Microwave your stick of butter for 10 seconds, add that to the powdered sugar, and vanilla. Hold back the milk and add in 1 tbsp increments until you have a creamy texture - it gets liquidy very fast. Add the frosting to a frosting bag fitted with a wide round tip to use to fill the cupcakes. Once filled, add the rest of the frosting to a frosting bag fitted with a #5 writing tip. If you don't have tips, just snip the end of a frosting bag - ½ inch for filling, and a tiny snip for writing. You can also use a ziplock bag if you don't have frosting bags.

    Either use the other side of a frosting tip to core your cupcakes, or cut a cone with a knife held at an angle and set aside the cake core you pull out. You can crush them and dry them for future toppings on cupcakes or ice cream. You will not be re-using them on these cupcakes.

    Fill each cupcake so the frosting stops at the top. Smooth it with a knife.

    Make the Chocolate Ganache: melt the chocolate chips in the microwave for 1 minute. Stir until smooth. Heat a can of coconut milk in hot water on the stove. Stir so the cream is melted into the milk. Pour ½ cup of the hot milk onto the melted chips and stir.

    Hostess Cupcakes

    To glaze the cupcakes, you have two choices.

    1. If your cupcakes have risen even with the cupcake paper or above, then dip the cupcake into the ganache and set aside to set.

    2. If your cupcakes have not reached above the cupcake paper, simply spoon the ganache on to each cupcake and set aside to set.

    Once set, draw on a squiggle.

    Hostess Cupcake Recipe

    Tips to Make These Hostess Cupcakes

    1. Add the batter using only 1 ½ scoop from a medium-sized ice cream scoop. This will fill the cupcake so it is the perfect height for that flat top you need to make the perfect hostess cupcake. Don't fill it any more or the cupcake will dome and not be flat. Sticking to this pattern, you will end up with 12 cupcakes.

    PRO-tip: Also, if you don't have a scoop, add 3 tbsp of batter to each liner.

    2. It might seem obvious, be remember to use pumpkin puree from a can, and not pumpkin PIE filling. Sweet potato puree is also fine.

    3. Also, again obvious, be sure to fill these cupcakes with cream after they have been baked and cooled completely otherwise the cream will melt and soak into the cupcake.

    Hostess Cupcake Recipe

    How to Store Hostess Cupcakes

    Once frosted, the cupcakes are fine at room temperature for about 2 days and then they begin to dry out, primarily because of the oat flour. If you use all purpose flour, they will last longer at room temperature.

    You can freeze them once assembled and frosted. They seem to last about a month in a sealed container before developing freezer burn but that probably varies with each freezer.

    Faqs of Hostess Cupcakes

    Since hostess cupcakes are a unique social icon, I thought I'd review a few facts about them and their history, as well as answer questions people seem to have about them.

    Are Hostess Cupcakes Still Available?

    Yes, first launched back decades ago, the original company, Continental Baking went bankrupt around 2012 and stopped making these iconic cupcakes but their buyer went on to rejuvenate the commercial treat. [source]

    Can You Fill Cupcakes Before Baking?

    You must actually fill cupcakes after baking or else the filling will be tried up or ruined.

    What is the Difference Between Chocolate Cake and Devil's Food Cake?

    Devil's food cake is usually darker and richer, often made so by the use of a darker cocoa. [source]

    What is the filling in a Hostess Cupcake made of?

    This recipe is filled with a light white frosting that tastes delicious thanks to the organic cane sugar and quality vanilla.

    Other Copycat Recipes To Try

    Hot Chocolate Cupcakes

    Chocolate Ding Dongs

    Samoa Cookies

    Healthier Lemon Cupcakes

    Swiss Cake Roll

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    Hostess Cupcake Recipe

    Homemade Hostess Cupcakes

    Created by Dee Dine
    Homemade Hostess Cupcakes with rich devil's food cake, a creamy center and a healthy ganache chocolate top. This recipe is so much healthier than other copycat recipes as well as the processed treat with no oil, no eggs and oat flour. Vegan and gluten-free.
    5 from 1 vote
    Print Recipe Pin Recipe
    Prep Time 10 mins
    Cook Time 33 mins
    Total Time 43 mins
    Cuisine vegan, dairy-free, gluten-free
    Servings 12

    Ingredients
     

    Cupcakes

    • 2 cups oat flour or 1 ½ cups of all purpose or a GF baking flour
    • ½ cup unsweetened cocoa powder or use dutch cocoa to make the cake dark in color similar to the authentic hostess cupcakes. I use the brand Valhrona for best flavor.
    • ½ cup organic cane sugar
    • 1 tsp baking powder
    • 1 tsp baking soda
    • ¼ tsp salt
    • 1 cup almond milk
    • 1 tbsp lemon juice
    • ½ cup canned pumpkin puree or unsweetened apple sauce
    • 1 tsp vanilla extract

    Chocolate Ganache Top

    • ⅓ cup dairy free milk full fat coconut milk creates best gloss
    • 1 cup chocolate chips

    White Frosting for Piping

    • 2 cups organic powdered sugar
    • ½ sticks vegan butter or ¼ cup organic shortening - Spectrum is white
    • 3 tbsp dairy free milk

    Useful Equipment

    • medium sized ice cream scoop

    Instructions
     

    Prep

    • Preheat your oven to 350 F.
    • Line cupcake pan(s) with 12 paper liners.
    • Activate your milk by adding lemon juice to it and let it sit for 5 minutes.

    Make cupcakes

    • To the large mixing bowl, add the wet ingredients - milk activated with lemon juice, pumpkin puree, vanilla and sugar, and mix until smooth. You are looking to melt the sugar.
      wet ingredients for hostess cupcakes
    • Add the dry ingredients. I add mine through a strainer if my cocoa is clumpy.
      wet and dry ingredients
    • Mix up the batter.
      hostess cupcake batter
    • Add the batter about ⅔ full to each cupcake liner using a medium cookie scoop or 3-4 tbsp of batter. Filling the scoop once and ½ half will give you 3-4 tbsp of batter. You don't want to add more or the cupcake will dome and not be flat-topped like the traditional hostess cupcakes.
      batter in cupcake pan
    • Bake cupcakes for 18 minutes. Or until tester comes out clean. If they dome anyway, press with a spatula while they are hot to flatten. If they seem to fall below the paper, not to worry, you can spoon on the glaze instead of dip.
      flattening hostess cupcakes
    • Let cool for ten minutes, then put cupcakes on a cooling rack and allow to cool before cutting out a center and then filling. I let mine cool for 2-3 hours. The cupcakes need to be cool so the cream doesn't melt and soak into the cake.

    Make chocolate ganache

    • Melt the chocolate chips in a pyrex measuring cup for 1 minute. Stir until all chips are melted. Microwave another 10 seconds if need be.
      melted chocolate chips
    • If using canned coconut milk, put the open can in a pot of water and heat the water to a boil, stirring the milk occasionally. This will help the solid fat melt and warm the milk. If you are using another dairy free milk, microwave it to warm it, about 30 seconds.
      warming coconut milk
    • Then pour the milk into the melted chocolate and stir until creamy. And pour it into a dipping bowl.
      chocolate ganache

    Make White Frosting for Filling & Writing

    • Add sugar, butter and vanilla and just 1 tbsp of the milk to a large mixing bowl.
      sugar and butter
    • Use a hand-mixer or an electric mixer to combine. Add the remaining 2 tbsp of milk gradually until you have a creamy consistency. You can add more or less milk, but be careful, it can turn too liquidy very fast.
      hostess cupcake cream
    • Add frosting to:
      To fill the cupcake, add a frosting bag fitted with a wide-mouth round tip or cut a ½ inch opening in a frosting bag or sandwich bag.
      Once you've filled all the cupcakes, add the left over frosting to a second frosting bag fitted with a tiny writing tip #5 or cut a small opening to use for writing the squiggle.

    Assemble the Cupcakes

    • Cut a cone out of the center of each cooled cupcakes using the tip of knife held at an angle.
    • Fill the space with frosting, and don't allow frosting to expand beyond the top of the cupcake. You will not be using the cone you removed.
      coring hostess cupcakes
    • To glaze the cupcakes you have two choices.
      1. If your cupcake has domed level or above your cupcake paper, dip each cupcake in the glaze and set aside to dry
      dipping hostess cupcakes
    • 2. OR if your cupcake has baked to fall BELOW your cupcake paper, simply spoon on the glaze.
      Hostess Cupcakes
    • Let the cupcakes sit at room temperature until dry and then add writing or swirls.
      Hostess Cupcake Recipe

    Store

    • The cupcakes are fine at room temperature for about 2 days and then they begin to dry out. If you used all purpose flour, they will last a bit longer - oat flour dries out faster.
      Hostess Cupcake Recipe
    • To store cupcakes long term, assemble them and then pack them in an air-tight container and freezer for a month.

    Video

    Nutrition

    Calories: 125kcalCarbohydrates: 25gProtein: 4gFat: 3gSaturated Fat: 1gPolyunsaturated Fat: 1gMonounsaturated Fat: 1gSodium: 172mgPotassium: 188mgFiber: 3gSugar: 9gVitamin A: 1589IUVitamin C: 1mgCalcium: 58mgIron: 1mg
    Keyword homemade hostess cupcakes, hostess cupcake recipe, hostess cupcakes
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    About the Author

    Dee Dine is founder of Green Smoothie Gourmet, a plant based recipe blog, and author of two recent cookbooks, Crazy Healthy with 4 Ingredients and the immunity-boosting smoothie /juice/wellness shot book, 4-Ingredient Smoothies + Juices . On this blog you'll find incredibly healthy easy recipes with hidden veggies for anyone wanting to eat healthier, regardless of diet. Dee has graduate degrees in sciences and journalism, is editor at The Feedfeed and a nutritional expert at WikiHow. More about Dee Dine here.

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    Comments

    1. Donna

      February 21, 2022 at 11:51 am

      Could you possibly use Splenda in replace of sugar to lower the sugar consumption? If so, what would the nutritional value be?

      Reply
      • Dee Dine

        February 22, 2022 at 9:51 am

        The sugar is actually pretty low in this recipe. I have never worked with sugar substitutes, but if you try it, let us know how it goes!

        Reply
    2. Julie Rosenthal

      February 18, 2022 at 7:49 pm

      5 stars
      Dee is there a way to substitute the oat flour? I cannot even have GF all-purpose as it often has rice and chickpea. Wondering because I want a cupcake for my birthday. I cannot do the filling or the frosting, but I love the recipe for this cake. What do you think?

      Reply
      • Dee Dine

        February 18, 2022 at 9:25 pm

        Julie! Of course, you can use 1 ½ cups of all purpose. Or let me know if there is a different flour you need to use.

        Reply

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    picture of dee dine.I'm Dee, and I make healthy dessert recipes that often include hidden veggies. All are vegan, gluten-free, dairy-free and egg-free. Visit me on Instagram where I always post new recipes first!

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