Article updated January 2019: I will update this post probably every few months since the IG changes keep coming at us, so you might want to bookmark this page and check in periodically!
Using IG is fun and can lead to income in the food niche — especially within the burgeoning healthy food market — if you can gain enough of an audience or at least engagement (number of likes and comments per post).
But it has changed radically since the advent of its new algorithm last year (2017) and keeps ON changing with each update! Whew! Every time I wake up, it seems, there is a new sweeping change on IG!
You must know by now that Facebook owns IG and since they bought it, especially since last year, they have imposed unrelenting changes that are sometimes good for food bloggers, but often not, or, at best, disruptive.
Before the biggest algorithm change last year, it was relatively easy — in the healthy food community and lifestyle especially — to obtain steady growth on your IG and use that traffic to grow a blog for someone who was active and had quality content to share.
Now, it’s harder to grow on IG. So, conversely, it is harder to get that traffic to your blog.
But it is STILL POSSIBLE.
And there is at least one change that makes it easier to refer what traffic you do have to a connecting blog, so that’s at least some good news.
I think it’s possible to grow on both – IG and your blog via IG – if you make a real effort, and you are quick to change your sails to follow the winds. And I am here to offer some tips in that direction.
So here are my current top general ten tips to help you bring your A game – sort of in reverse order of importance although I think they are all important:
Top Ten List Count-down to Faster Growth
on Instagram (updated Jan 2019):
10. Quality Content (duh!): This rule merits repeating: you need awesome quality content and captions – recipes, information, camera work! I LOVE this book for fast and easy food photography basics: Tasty Food Photography.
And here is a new effective tip to boost engagement: post in a pattern.
Mine is alternating perspective, have you noticed? Overhead, straight-on, overhead,straight-on. Can you guess the angle of my next post? Others might post in groups of colors or recipe types. Two others who do this well are @rainbowplantlife and @ps.ny.
Sometimes the pattern isn’t so clear but if you pay attention, you pick up on it. Presumably the pattern prediction is interesting to people. So, try it! Pick a pattern and stick to it!
9. Don’t Update Profile Photo: Use a photo of yourself in the profile, not logo, to create a human connection. And here is something that might surprise you: Make it rather colorful or clear and don’t change it. Because it becomes a sort of logo/gravatar for you, and people learn to flash-identify the author of a comment or post by this image so don’t keep changing it up or people won’t recognize that that circle is YOU! It’s important that they recognize it because if they see it, it reminds them of you and your page and awesome content and they will more likely remember to pay you a visit. Engagement is fed by being noticed.
8. Put Hashtags, Topics in Profile: Create a bio/profile description that connects with your niche community, list your food recipe topics, food style, even quirky interests. And, new since a few weeks ago, now add hashtags that are directly related to your content. For instance, I have #easyrecipes #vegan #chocolate in my IG profile (haha, that pretty much sums me up.) THEN follow those hashtags yourself, and use them in your caption hashtag bank. After a while, presumably, IG automation will associate you within this circle and might present you in search under those topics, possibly put you in the top six of those hashtags, etc.
7. A Business IG Account Helps Blog Traffic: Want to collaborate with brands? You really must switch to a business IG. And a business account is one of those new changes that actually helps you turn your IG traffic into traffic to your blog. The reason is a business account allows you to LINK in your stories. So I use that stories link option to showcase recipes and send visitors to my blog. And, although this is not a new change, I also use the profile link option IG has always offered to link up a IG-approved paid linkinprofile app that links all my IG posts directly to my blog posts – this has made my blog traffic soar, presumably because people can now more easily find my blog recipe posts that are featured in my IG.
6. Make Connections Cross-platform: Try to connect with your followers cross-platform, such as on Facebook, their Food blog, or especially Pinterest. Go visit them there, comment, like, even DM – become a part of their community there as well. And share others’ posts, at least in stories – maybe you made their recipe, maybe you were influenced by their style, maybe they shared you and you want to thank them which also drives traffic to that share, or maybe you just want to let your own followers of an account they might like.
5. Post Once a Day: Post regularly, once every 1 day is best if you expect real growth. I am struggling with that myself. One option is to re-post older content in between – you have new followers, your older content will be new to them and they might want to see that older recipe.
4. Post at the Same Time: Here is a new one: Post at the Same Time Every Day. Let your visitors get to know the time they know you will have a new post. Some people actually plan meals on what you post – Hello @elavegan and @biancazapatka – so give them a convenient way to depend on you! Observe your community’s most active time, commit to a time that works with your schedule, and stick to it. I myself am trying for an afternoon posting schedule, we shall see how that goes, haha. It depends on how fast I can cook, shoot, edit, and write in a given day.
3. Hashtag Changes, Uh oh: A few weeks ago Tailwind – a reputable IG and Pinterest application – blogged new recommended current hashtag strategies. One tip, shorten your hashtag list to 9! Well I wasn’t willing to go that short, but I am paying more attention to making tags more specific to each post. For a few days, I used only 20 tags, but now I am back up to the official allowed number which is 30. I am still experimenting with creating longer, multi-word hashtags, etc.
2. Answer Comments Right Away: Another call from experts came up a month or so ago that IG valued your post more if you respond to your own comments within 60 minutes. Also, apparently there was a rumor that you shouldn’t edit your post for 24 hours after posting or you’ll risk being bumped off the top 6.
I agree with the first tip, it has helped my engagement to answer promptly. It’s also more fun, because the person is still “there” and will sometimes answer back, having a quick convo!
The second tip, not so sure. I HAVE edited within a few minutes of posting and still end up in the top six of some hashtags, so you decide.
1. Comment on Old Friends, Go Find New Ones: The number one tip I can give you today has been slightly varied. I’ve always said comment on others’ posts daily. I’ve always said to do so especially if they comment on your post, go directly to their page and comment on their newest post. BUT now I’m going to tell you to find new accounts to comment on, and three great ways to do this is:
One, visit search and go through even just liking pages. Hopefully your like will be visible to others who visit the page. Or comment, if you have time and feel inclined, that ups the chances of visibility.
Two, visit the accounts of those folks who commented on accounts you admire and whose accounts post content like your own.
Three, visit the accounts completely unrelated to food, but who post content you still like. Chances are you’ll “meet” other commenters who might decide they are interested in your content too, and click to your page. (Of course, it helps if your handle indicates your own page’s theme) For instance, I love interior design and world travel and fitness so I also follow many IG pages on that topic and I know I have received followers from my comments on those pages.
No matter if you practice one or all three tips, hopefully new visitors will see your name and comment, be intrigued and visit YOU. It’s also a great way to expand your own community and meet new wonderful people!
There are many many other tricks and more will unfold as we deal with these changes, but hopefully this will give you a few ideas. And yes, this all takes time, and do not feel bad if you can’t invest in every move. Do not stress about it. Just do your best, and you will probably grow anyway, albeit a bit more slowly. No one says you have to do this, and enjoying life should be your first priority. And if you are happy, that will show in your pictures and comments and that matters too, I don’t care what the Algorithm says.
I am preparing a new post that covers even more specifically ways to use IG to grow your blog – they have introduced at least two features that actually are terrific for growing a blog, so please subscribe to below if you want to be sure not to miss that update!
Happy posting! And be sure to come on over to my IG page and say hi! I’m at @greensmoothiegourmet